Top Swimwear Brands to Shop for in 2025
2025 is shaping up to be an exciting year for swimwear enthusiasts. With fashion trends evolving faster than ever, it's essential to stay ahead and choose brands that not only provide style but also comfort and quality. Whether you're seeking chic designs, eco-friendly options, or functional swimwear, there are brands poised to elevate your swimwear collection. Let’s dive into the top swimwear brands to watch in 2025.1. Seafolly
Seafolly has long been synonymous with vibrant prints and playful designs. Originating from Australia, this brand captures the essence of beach culture with bold colours and contemporary cuts. Their swimwear is perfect for those looking to stand out while enjoying the sun.- Offers a variety of styles including bikinis, one-pieces, and active swimwear.
- Known for using high-quality fabrics that provide both durability and comfort.
- Regularly introduces seasonal collections that keep their offerings fresh and trendy.
2. Solid & Striped
Renowned for its classic, timeless aesthetic, Solid & Striped brings a sophisticated edge to swimwear. Their designs often feature elegant lines and minimalist prints, making them a go-to for those who appreciate a more refined look. The brand focuses on high-quality materials and craftsmanship, ensuring every piece not only looks great but feels great too.- Variety of flattering cuts that cater to different body types.
- Consistent trends that adapt well from beach to brunch.
- Emphasis on sustainability by incorporating eco-friendly fabrics.
3. Mikoh
For the adventurous, Mikoh takes swimwear to new heights with its unique designs and functional attributes. Founded by two sisters, this brand prides itself on crafting swimwear that fits seamlessly for all activities, whether you’re surfing, swimming, or sunbathing.- Focuses on mix-and-match options to cater to personal styling.
- Offers a range of sizes to celebrate all body types.
- Utilises quick-dry fabrics suitable for multi-functional wear.
4. Frankies Bikinis
Frankies Bikinis continues to rise in popularity, especially among Gen Z fashionistas. Known for playful prints and flirty styles, this brand brings a youthful spirit to swimsuits. Collaborations with celebrities and influencer collections have added to their appeal, making them a must-have in every beach lover’s wardrobe.- Vibrant colours and unique cuts that embrace body positivity.
- Encourages mix-and-match pieces for versatile styling.
- Regularly releases seasonal collections that reflect the latest trends.
5. Aerie
Aerie, the sister brand of American Eagle, is revolutionising the swimwear industry with its emphasis on inclusivity and comfort. In 2025, the brand continues to emphasise body positivity, offering swimwear that flatters a range of shapes and sizes.- Quality materials that provide support without compromising comfort.
- Endorses a look-good, feel-good ethos with a wide variety of styles.
- Focuses on eco-conscious initiatives to promote sustainability.
6. Panache
Panache is celebrated for its supportive swimwear that caters specifically to those with larger bust sizes. This brand combines functionality with style, ensuring women can enjoy their time in the water without sacrificing support or comfort.- Expertly designed to provide maximum support and confidence.
- Variety of trendy styles that rival less supportive competitors.
- Engages in sustainable practices, using eco-friendly materials.
Trends to Look Out For in 2025
As we gear up for the summer of 2025, it's crucial to anticipate the trends that will dominate the swimwear market. Here are some trends poised to take centre stage:1. Eco-Conscious Choices
With the sustainable fashion movement gaining momentum, swimwear brands are increasingly focusing on eco-conscious practices. Expect to see:- Swimwear made from recycled materials, such as plastic bottles.
- Brands committing to reducing their carbon footprint.
- Innovative designs that blend style and sustainability seamlessly.
2. High-Waisted Styles
The high-waisted bikini is making a brilliant comeback in 2025. These pieces are not only flattering but also provide extra coverage, appealing to a wide audience. This style is perfect for those who want to feel comfortable and confident at the beach or by the pool.3. Statement Prints
Bold, statement prints will dominate the swimwear scene, moving away from subdued shades and embracing eye-catching patterns. Expect to see:- Floral motifs, tropical themes, and geometric designs.
- Contrasting colour combinations that make a bold impact.
- Mix-and-match prints for personalised looks.
